First Qualmark Gold Qualification in the Park
In 2013, Wilsons Abel Tasman was the first company operating in Abel Tasman National Park to be awarded the national Qualmark Enviro Gold standard.
Darryl Wilson says, "This award demonstrates a commitment to sustainability over 30 years of steady growth in a tourism business based within the country’s finest coastal National Park. As long-term residents of the region, our family is dedicated to preserving our legacy for future generations."
Assessed by an independent inspector, the Qualmark Enviro Gold standard requires a company to demonstrate strong leadership and advocacy, showing measurable efficiencies with energy, waste management and water conservation, combined with community activities and conservation initiatives.
Recognising that environmental responsibility means much more than planting trees and recycling, Wilsons Abel Tasman participates in long-term strategies to ensure the sustainability of tourism as one of the region’s most important industries. This includes internships and work experience programmes, support for staff up-skilling, and advisory roles in industry development committees. More details here.
The Wilson family’s overnight holidays are examples of sustainability by design. Itineraries use existing scheduled transport services and are accompanied by guides who encourage environmental awareness. Guests are hosted in genuinely eco friendly Lodges: Meadowbank Homestead - Awaroa and Torrent Bay Lodge. Solar hot water, bio-active sewerage systems, locally sourced produce, organic cleaning systems and extensive recycling reduces the environmental impact of these lodges.
The efficient use of resources enables the Wilson’s services to meet the expectations of the modern traveller, including safe convenient transport, comfortable bed, private room, ensuite bathroom, hot shower, fine food and wine. Each of the Wilson’s lodges preserves the region’s cultural heritage by showcasing local history. Located in isolated holiday communities, they are designed to preserve the natural and social environment of the Park.
Darryl Wilson recognises that environmental and business sustainability requires skilful marketing. He says, "Unless visitors are made aware of cultural and environmental issues, and steps being taken towards conservation, market-driven fashions can direct business models to the detriment of sustainable practice."